When the co-creator of the Android operating system announces a smartphone, you pay attention. Andy Rubin recently introduced the Essential Phone, a bid to give the iterative smartphone market as much of a jolt as Android itself did.
It’s touted a bold vision for a modular phone that can futureproof your next purchase. The father of Android is onto something when he says he wants the Essential Phone to evolve with you over years.
The ex-Google executive could pick up the modular pieces of Google’s failed Project Ara phone, and give us a flagship-level device that doesn’t need to be fully upgraded every other year. Rubin’s could do for hardware with mods what he did for software with Android customizations a decade ago.
But the Essential Phone could also easily become another also-ran handset, one with trendy idea masked by a recognizable name. It’s hard to go up against the likes of Apple, Samsung and Google, even for Rubin.
Let’s take a closer look at the Essential Phone and its chances of actually becoming essential.
Specced like your average flagship
On paper, the Essential Phone specs impress, but fail to set themselves apart. It has 4GB of RAM, a Snapdragon 835 chipset, 3040mAh battery with fast charging, and a standard 128GB of UFS 2.1 storage.
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